{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While many high-end brands drive exposure through social media marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items haven't changed much in decades; it does not have TikTok, and does not provide stars totally free handb